The Ultimate Church Marketing Guide

As a church leader, you're supposed to be a speechmaker, bookkeeper, business manager, counselor, and a whole lot more. And you're supposed to be a marketing genius too?That's why this book was written - to give you an overview of retail advertising and marketing principals (as they apply to the local level), so you can know how to make smart advertising decisions. If you're like most pastors, you probably didn't get much (if any) formal education about marketing. Maybe you've picked up something along the way, through other pastors, resources or trial-and-error. This book was written to help you. Brad Baker spent over 40 years helping local companies sell more product. Not on Madison Avenue, but in the trenches at the local level, helping small businesses market to their core service area - usually within a 2-5 mile radius. This book leverages his learned experience in local retail advertising and applies it to churches.