Consumer Awareness Among Tribal Youth in Ne India: Focus on Mizoram

A person who buys any commodity for a consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment is a consumer. The present study focus on young consumers (15-24 years). The consumers are usually unwilling to make complaints about the goods bought by them or the services rendered to them if the sum of money involved is not large. There is violation of the rights of the consumers due to lack of proper publicity. Rights, duties and privileges of consumers are neglected and taken casually. This study is designed to be helpful for the consumer to know their basic rights and duties. It will also be helpful in enhancing deeper studies into other aspect of consumer issues. The study intends to expose the necessity of consumer awareness to have a more flexible approach to deal with the challenges of the present day world. Another aspect for this study is to awake the consumers to rise to the occasion and assert their rights as consumers without forgetting their duties and responsibilities. This study is undertaken to be a stepping stone for the youth to be aware of the consumer activities prevailing in the day to day world.