Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy -  - Boeken - Springer - 9783658152192 - 13 september 2016
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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).


326 pages, 51 black & white illustrations, biography

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 13 september 2016
ISBN13 9783658152192
Uitgevers Springer
Pagina's 315
Afmetingen 148 × 210 × 23 mm   ·   526 g
Taal en grammatica Frans  
Uitgever Christodoulides, George
Uitgever Eisend, Martin
Uitgever Stathopoulou, Anastasia