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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition
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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).
326 pages, 51 black & white illustrations, biography
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 13 september 2016 |
| ISBN13 | 9783658152192 |
| Uitgevers | Springer |
| Pagina's | 315 |
| Afmetingen | 148 × 210 × 23 mm · 526 g |
| Taal en grammatica | Frans |
| Uitgever | Christodoulides, George |
| Uitgever | Eisend, Martin |
| Uitgever | Stathopoulou, Anastasia |