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Cultural Perspectives on Millennials Arthur Asa Berger 1st ed. 2018 edition
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Cultural Perspectives on Millennials
Arthur Asa Berger
Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.
137 pages, 15 Illustrations, color; 12 Illustrations, black and white; XVII, 137 p. 27 illus., 15 il
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 20 november 2017 |
| ISBN13 | 9783319696843 |
| Uitgevers | Springer International Publishing AG |
| Pagina's | 137 |
| Afmetingen | 150 × 220 × 20 mm · 403 g |
| Taal en grammatica | Duits |
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