Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals - Pierre Mora - Boeken - Springer International Publishing AG - 9783319244792 - 4 december 2015
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition

Pierre Mora

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition

In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.


219 pages, 2 black & white illustrations, 66 colour illustrations, biography

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 4 december 2015
ISBN13 9783319244792
Uitgevers Springer International Publishing AG
Pagina's 219
Afmetingen 243 × 166 × 18 mm   ·   496 g
Taal en grammatica Frans  

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