Startups Made Easy

Have you ever wanted to start a business - but didn't know where to begin? If so, then Startups Made Easy is the book for you. Written by former Business Week senior contributing editor and startup cofounder Kevin Hopkins, with Trademarkia founder Raj Abhyanker, Startups Made Easy concisely outlines all of the key questions prospective business owners need to ask themselves and the decisions they need to make in order to build a sure and sustainable foundation for their soon-to-be thriving enterprise. Written in clear and easily accessible style seasoned with veteran insider's perspective, Startups Made Easy addresses such critical new-business practicalities as: choosing your corporate structure, naming and branding your company, selecting cofounders, identifying the market need, understanding your target customer, planning for customer acquisition, and many more. With Startups Made Easy as your roadmap, you'll soon find that your new enterprise will be racing down the road of success!