Introductory Rhetorical Visual Analysis, 2nd ed.

Visual persuasive messages rule the roost in so very many media messages. Do you know which image attributes attract awareness or interest? How, exactly, do visual messages provoke such meaning connection? Which visual tactics are most likely to stick in our memory? This book introduces new, or early, critics to technical analysis terms, practices, and insights which open the world of visual message analysis. The book is specifically written for first- and second- year students who yearn to know more about how public messages create persuasion. Communication, Fine Arts, Marketing, Political Science, Visual Design, and Anthropology (among others) students interested in careful analysis of visual public messages will gain from learning concepts, terms, and examples in this book. Which visually-driven ad (of the thousands you encountered last week) caught and kept your attention? Should you be concerned with the way memes have overtaken our mediated messages? Many aspects of powerful visual media messages call us to better understand their design and functions. Let's learn together.