Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth - Christoph Senn - Boeken - Harvard Business Review Press - 9781647827144 - 19 november 2024
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Christoph Senn

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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.


256 pages

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Wordt vrijgegeven 19 november 2024
ISBN13 9781647827144
Uitgevers Harvard Business Review Press
Pagina's 256
Afmetingen 458 g