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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing
Amir Heiman
Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing
Amir Heiman
Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual's decision whether, and to what extent, to use a new technology given economic conditions.
68 pages
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 21 juni 2022 |
ISBN13 | 9781638280200 |
Uitgevers | now publishers Inc |
Pagina's | 68 |
Afmetingen | 108 g |
Taal en grammatica | Engels |
Bekijk alles van Amir Heiman ( bijv. Paperback Book )