Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing - Amir Heiman - Boeken - now publishers Inc - 9781638280200 - 21 juni 2022
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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing

Amir Heiman

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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing

Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual's decision whether, and to what extent, to use a new technology given economic conditions.


68 pages

Media Boeken     Paperback Book   (Boek met zachte kaft en gelijmde rug)
Vrijgegeven 21 juni 2022
ISBN13 9781638280200
Uitgevers now publishers Inc
Pagina's 68
Afmetingen 108 g
Taal en grammatica Engels