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Strategic Analysis: A Structured Approach Alfred Warner
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Strategic Analysis: A Structured Approach
Alfred Warner
The purpose of this book is to overcome the problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.
168 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 30 november 2010 |
| ISBN13 | 9781606491751 |
| Uitgevers | Business Expert Press |
| Pagina's | 168 |
| Afmetingen | 152 × 229 × 11 mm · 268 g |
| Taal en grammatica | Engels |
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