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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.
104 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 8 augustus 2008 |
| ISBN13 | 9781601981547 |
| Uitgevers | now publishers Inc |
| Pagina's | 104 |
| Afmetingen | 158 × 237 × 6 mm · 172 g |
| Taal en grammatica | Engels |
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