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Analyzing the Cultural Diversity of Consumers in the Global Marketplace Juan Miguel Alcantara-pilar
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Juan Miguel Alcantara-pilar
Marc Notes: Includes bibliographical references and index.; This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands--; Provided by publisher.
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 30 april 2015 |
| ISBN13 | 9781466682627 |
| Uitgevers | Business Science Reference |
| Pagina's | 432 |
| Afmetingen | 216 × 280 × 24 mm · 1,28 kg |
| Taal en grammatica | Engels |
Bekijk alles van Juan Miguel Alcantara-pilar ( bijv. Hardcover Book )