New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions - Sameer Kumar - Boeken - Springer-Verlag New York Inc. - 9781441935946 - 29 oktober 2010
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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Softcover reprint of hardcover 1st ed. 2005 edition

Sameer Kumar

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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Softcover reprint of hardcover 1st ed. 2005 edition

The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles.


200 pages, black & white illustrations

Media Boeken     Paperback Book   (Boek met zachte kaft en gelijmde rug)
Vrijgegeven 29 oktober 2010
ISBN13 9781441935946
Uitgevers Springer-Verlag New York Inc.
Pagina's 200
Afmetingen 155 × 235 × 11 mm   ·   303 g

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