This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

288 pages, 24 black & white illustrations, 12 black & white tables, 12 black & white line drawings

Media	Boeken Hardcover Book (Boek met harde rug en kaft)
Vrijgegeven	2 maart 2017
ISBN13	9781138181779
Uitgevers	Taylor & Francis Ltd
Pagina's	304
Afmetingen	566 g
Taal en grammatica	Engels

Bekijk alles van Margaret Brindle ( bijv. Paperback Book en Hardcover Book )