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Competitive Intelligence: Gathering, Analysing and Putting it to Work Christopher Murphy
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Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan
304 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 24 juni 2024 |
| ISBN13 | 9781032837581 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 302 |
| Afmetingen | 174 × 244 × 21 mm · 522 g |
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