Vertel uw vrienden over dit artikel:
Media Franchising: Creative License and Collaboration in the Culture Industries - Postmillennial Pop
Derek Johnson
Media Franchising: Creative License and Collaboration in the Culture Industries - Postmillennial Pop
Derek Johnson
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
320 pages, Illustrations
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 22 maart 2013 |
ISBN13 | 9780814743478 |
Uitgevers | New York University Press |
Pagina's | 300 |
Afmetingen | 153 × 229 × 25 mm · 612 g |
Taal en grammatica | Engels |
Alles tonen
Meer door Derek Johnson
Anderen hebben ook gekocht
Bekijk alles van Derek Johnson ( bijv. Paperback Book , Hardcover Book , Book en CD )