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Rethinking Marketing: Towards Critical Marketing Accountings
Douglas T Brownlie
Rethinking Marketing: Towards Critical Marketing Accountings
Douglas T Brownlie
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages, black & white illustrations
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 19 januari 1999 |
ISBN13 | 9780803974913 |
Uitgevers | Sage Publications Ltd |
Pagina's | 288 |
Afmetingen | 156 × 234 × 16 mm · 430 g |
Uitgever | Brownlie, Douglas |
Uitgever | Saren, Michael |
Uitgever | Wensley, Robin |
Uitgever | Whittington, Richard |
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