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International Retailing Plans and Strategies in Asia 1e uitgave
Erdener Kaynak
International Retailing Plans and Strategies in Asia 1e uitgave
Erdener Kaynak
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
222 pages
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 28 juni 2005 |
ISBN13 | 9780789028891 |
Uitgevers | Taylor & Francis Inc |
Pagina's | 216 |
Afmetingen | 400 g |
Taal en grammatica | Engels |
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