Vertel uw vrienden over dit artikel:
The Global Market: Developing a Strategy to Manage Across Borders
JA Quelch
Prijs
€ 64,49
Besteld in een afgelegen magazijn
Verwachte levering 17 - 29 jul.
Onze klanten zeggen:
Voeg toe aan uw iMusic-verlanglijst
The Global Market: Developing a Strategy to Manage Across Borders
JA Quelch
Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.
432 pages, Illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 18 juni 2004 |
| ISBN13 | 9780787968571 |
| Uitgevers | John Wiley & Sons Inc |
| Pagina's | 432 |
| Afmetingen | 159 × 232 × 33 mm · 694 g |
| Taal en grammatica | Engels |
| Uitgever | Deshpande, Rohit (Harvard Business School) |
| Uitgever | Quelch, John A. (Harvard Business School) |
Bekijk alles van JA Quelch ( bijv. Hardcover Book )