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The Science and Art of Branding 1e uitgave
Giep Franzen
The Science and Art of Branding 1e uitgave
Giep Franzen
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
592 pages, tables, figures, references, index
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 1 oktober 2008 |
ISBN13 | 9780765617910 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 558 |
Afmetingen | 177 × 252 × 31 mm · 1,04 kg |
Taal en grammatica | Engels |
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