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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Kevin J. Clancy
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Kevin J. Clancy
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
244 pages, Illustrations
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 30 september 1999 |
ISBN13 | 9780761915829 |
Uitgevers | SAGE Publications Inc |
Pagina's | 244 |
Afmetingen | 152 × 228 × 13 mm · 370 g |
Taal en grammatica | Engels |
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