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Marketing Communications in Tourism and Hospitality Scott McCabe 1e uitgave
Marketing Communications in Tourism and Hospitality
Scott McCabe
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
320 pages, Illustrated
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 30 oktober 2008 |
| ISBN13 | 9780750682770 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 320 |
| Afmetingen | 193 × 245 × 17 mm · 622 g |
| Taal en grammatica | Engels |
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