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Develop Your PR Skills - Creating Success
Dr Neil Richardson
Develop Your PR Skills - Creating Success
Dr Neil Richardson
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
178 pages, 1, black & white illustrations
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 3 juni 2010 |
ISBN13 | 9780749459703 |
Uitgevers | Kogan Page Ltd |
Pagina's | 176 |
Afmetingen | 147 × 219 × 12 mm · 274 g |
Taal en grammatica | Engels |
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