Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication - Danesi, Marcel, University of Toronto - Boeken - Rowman & Littlefield - 9780742555457 - 21 september 2007
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Danesi, Marcel, University of Toronto

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SEK 639

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

220 pages

Media Boeken     Paperback Book   (Boek met zachte kaft en gelijmde rug)
Vrijgegeven 21 september 2007
ISBN13 9780742555457
Uitgevers Rowman & Littlefield
Pagina's 220
Afmetingen 161 × 224 × 14 mm   ·   364 g
Taal en grammatica Engels  
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