Vertel uw vrienden over dit artikel:
The Marketing Era: From Professional Practice to Global Provisioning 1e uitgave
Kalman Applbaum
The Marketing Era: From Professional Practice to Global Provisioning 1e uitgave
Kalman Applbaum
Tracing the genealogy of marketing "The Marketing Era" maps out the organizing principles and cultural logic of the profession. Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice and the moral history of marketing.
272 pages, line drawings
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 10 oktober 2003 |
ISBN13 | 9780415945431 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 272 |
Afmetingen | 152 × 229 × 22 mm · 512 g |
Taal en grammatica | Engels |
Bekijk alles van Kalman Applbaum ( bijv. Hardcover Book en Paperback Book )