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Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
248 pages
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 16 maart 2018 |
ISBN13 | 9780190311506 |
Uitgevers | Oxford University Press Australia |
Pagina's | 248 |
Afmetingen | 236 × 163 × 19 mm · 448 g |
Taal en grammatica | Engels |