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Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 25 augustus 2004 |
| Datum oorspronkelijke uitgave | 2005 |
| ISBN13 | 9780131848146 |
| Uitgevers | Pearson Education (US) |
| Pagina's | 288 |
| Afmetingen | 229 × 155 × 16 mm · 367 g |
| Taal en grammatica | Engels |
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