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![Cover for Van Riel, Cees B.M. (Erasmus University, the Netherlands) · Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management (Hardcover Book) [New edition] (2007)](https://imusic.b-cdn.net/images/item/original/265/9780415328265.jpg?van-riel-cees-b-m-erasmus-university-the-netherlands-2007-essentials-of-corporate-communication-implementing-practices-for-effective-reputation-management-hardcover-book&class=scaled&v=1398095341)