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Cover for Gerard J. Tellis · Effective Advertising: Understanding When, How, and Why Advertising Works - Marketing for a New Century (Hardcover Book) (2004)

Effective Advertising: Understan... (2004)

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Cover for Gerard J. Tellis · Effective Advertising: Understanding When, How, and Why Advertising Works - Marketing for a New Century (Paperback Book) (2004)

Effective Advertising: Understan... (2004)

Gerard J. Tellis