Business Synergy Unmasked

Every entrepreneur sets out to solve a problem or series of identified problems in society and then grow a profitable business. Growth is the most important aspect of a business's life cycle; without it, no business succeeds and every entrepreneur would just turn out a failure. Growth means many things to many entrepreneurs and businesses. It can mean making more sales, generating more revenue, creating more product lines, expanding to new locations, getting more funding in the case of startups, increasing capacity by hiring and so much more. Among the many things that make up growth for a business, generating more sales and making more money is at the forefront of it. Without more revenue, no business would become self-sustaining, and business death would become an eventuality. This is why marketing is the most important thing every business needs to succeed in to grow... According to the US Chamber of Commerce... 8 out of every 10 small business close within the first 5 years of establishment. Why is this shocking statistic possible?I will tell you. It's obviously because of the lack of sales and generation of revenue to power the growth of the business. And how do they generate revenues?By having a continuous inflow of customers to serve, who pay them... And how do they get a steady inflow of customers?By marketing continuously and driving in new prospects through brand awareness and other marketing campaign objectives. Research shows that businesses that master the art of marketing early enough in their life cycle, experience massive growth than those that do not. Apple Inc. succeeded not because they created wonderful and innovative products from the beginning but because Steve Jobs was a wonder at marketing their creations and getting them into as many offices and homes as possible. So, as an entrepreneur, if you want to succeed with your venture or business, you must focus on marketing to grow your business and become profitable... Business synergy is one of the often overlooked and fastest methods to implement marketing and grow exponentially. The problem is that many entrepreneurs do not necessarily pay attention to business synergy or understand it from the perspective from which they can see how powerful synergy is to the growth of their business. But that's about to change. In this book, I want to help as many entrepreneurs as are reading this book to lift the blindfold from their eyes and get them to see the new light of synergy in the core areas of their businesses, where they can implement it and quickly grow and become profitable. Synergy is not just for big corporations with deep pockets, large teams, and sophisticated strategies that make them able to make industry shaking synergistic moves. We are going to explore synergy at the microlevel... The level where it even matters more for small businesses and entrepreneurs like you. Let's begin!