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The Rise of Hedgefox Brands
Aj Fernandez
The Rise of Hedgefox Brands
Aj Fernandez
Is your brand a hedgehog? Is it a fox?
It could be a combination of both: a hedgefox.
In the Rise of Hedgefox Brands, you will learn how our current neuroscience knowledge allows us to combine the strength of specialist brand strategists (hedgehogs) with the innovative approaches created by brand generalists (foxes).
This fusion is excellent during moments of abundance, but it is incredibly powerful in challenging times.
It maximizes brand strength to help companies survive and even thrive in difficult periods.
The Rise of Hedgefox Brands dives into brain science applied to brands in a practical and straightforward way.
It dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions.
After reading it, you will have a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers.
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 11 november 2020 |
ISBN13 | 9798558283945 |
Uitgevers | Independently Published |
Pagina's | 318 |
Afmetingen | 127 × 203 × 17 mm · 317 g |
Taal en grammatica | Engels |
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