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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.
200 pages
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 25 mei 2017 |
ISBN13 | 9789063694333 |
Uitgevers | BIS Publishers B.V. |
Pagina's | 200 |
Afmetingen | 231 × 193 × 17 mm · 570 g |
Taal en grammatica | Engels |