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Innovatsionnoe Upravlenie Marketingom: Na Osnove Sinergeticheskogo Podkhoda Russian edition
Lyubov' Lipskaya
Innovatsionnoe Upravlenie Marketingom: Na Osnove Sinergeticheskogo Podkhoda Russian edition
Lyubov' Lipskaya
V sovremennoy nauchnoy literature nedostatochno raskryty voprosy razvitiya instrumentariya, sposobstvuyushchego povysheniyu effektivnosti upravleniya marketingom turistskikh predpriyatiy i obespecheniya sotsial'nogo effekta dlya potrebiteley. Aktual'nost' izuchaemoy problemy, ee nedostatochnaya razrabotannost', teoreticheskaya i prakticheskaya znachimost' opredelili temu issledovaniya: «Innovatsionnoe upravlenie marketingom na osnove sinergeticheskogo podkhoda», postanovku tseley i zadach. Tsel'yu issledovaniya yavlyaetsya teoreticheskoe obosnovanie i eksperimental'naya proverka effektivnosti primeneniya sinergeticheskogo podkhoda kak osnovy innovatsionnogo upravleniya marketingom predpriyatiy turindustrii.
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 30 november 2011 |
ISBN13 | 9783846551691 |
Uitgevers | LAP LAMBERT Academic Publishing |
Pagina's | 180 |
Afmetingen | 150 × 10 × 225 mm · 272 g |
Taal en grammatica | Russisch |
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