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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.
300 pages, Charts and images; Illustrations, unspecified
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 19 mei 2020 |
ISBN13 | 9781950665068 |
Uitgevers | BenBella Books |
Pagina's | 288 |
Afmetingen | 235 × 160 × 30 mm · 476 g |
Taal en grammatica | Engels |
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