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ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 19 september 2019 |
ISBN13 | 9781940858951 |
Uitgevers | Ideapress Publishing |
Afmetingen | 215 × 144 × 18 mm · 310 g |
Taal en grammatica | Engels |
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