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Dictionary of Advertising and Marketing Concepts 1e uitgave
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts 1e uitgave
Arthur Asa Berger
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
160 pages, black & white illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 31 augustus 2013 |
| ISBN13 | 9781611329865 |
| Uitgevers | Left Coast Press Inc |
| Pagina's | 143 |
| Afmetingen | 152 × 230 × 9 mm · 242 g |
| Taal en grammatica | Engels |
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