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Scientific Advertising
Claude Hopkins
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Scientific Advertising
Claude Hopkins
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
black & white illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 12 februari 2014 |
| ISBN13 | 9781603866361 |
| Uitgevers | Merchant Books |
| Pagina's | 88 |
| Afmetingen | 154 × 230 × 6 mm · 152 g |
| Taal en grammatica | Engels |
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