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Exploring the Dynamics of Consumerism in Developing Nations
Exploring the Dynamics of Consumerism in Developing Nations
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
330 pages
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 11 januari 2019 |
Datum oorspronkelijke uitgave | 2018 |
ISBN13 | 9781522579069 |
Uitgevers | IGI Global |
Pagina's | 330 |
Afmetingen | 1,34 kg |
Taal en grammatica | Engels |
Uitgever | Gbadamosi, Ayantunji |