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Utilizing Consumer Psychology in Business Strategy
Tevfik Dalgic
Utilizing Consumer Psychology in Business Strategy
Tevfik Dalgic
Provides emerging research on consumer behaviour and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behaviour and methods to maximize benefits and efficiency.
340 pages
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 13 april 2018 |
ISBN13 | 9781522534488 |
Uitgevers | IGI Global |
Pagina's | 340 |
Afmetingen | 811 g |
Bekijk alles van Tevfik Dalgic ( bijv. Hardcover Book )