HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads - Harvard Business Review - Boeken - Harvard Business Review Press - 9781422189887 - 2 april 2013
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Harvard Business Review

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.


224 pages

Media Boeken     Paperback Book   (Boek met zachte kaft en gelijmde rug)
Vrijgegeven 2 april 2013
ISBN13 9781422189887
Uitgevers Harvard Business Review Press
Pagina's 224
Afmetingen 138 × 210 × 15 mm   ·   249 g
Taal en grammatica Engels  

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