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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
288 pages, Illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 3 augustus 2009 |
| ISBN13 | 9781422124826 |
| Uitgevers | Harvard Business Review Press |
| Pagina's | 288 |
| Afmetingen | 163 × 244 × 25 mm · 562 g |
| Taal en grammatica | Engels |
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