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Airline Marketing and Management 7e uitgave
Stephen Shaw
Airline Marketing and Management 7e uitgave
Stephen Shaw
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u
350 pages, includes 4 figures and 4 tables
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 7 juli 2011 |
ISBN13 | 9781409401476 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 384 |
Afmetingen | 160 × 239 × 31 mm · 858 g |
Taal en grammatica | Engels |
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