Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies - Haropoulou, Mary (University of Western Sydney, Australia) - Boeken - Taylor & Francis Ltd - 9781138855052 - 4 december 2018
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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1e uitgave

Haropoulou, Mary (University of Western Sydney, Australia)

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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1e uitgave

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.


256 pages

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 4 december 2018
ISBN13 9781138855052
Uitgevers Taylor & Francis Ltd
Pagina's 168
Afmetingen 241 × 165 × 13 mm   ·   394 g
Taal en grammatica Engels