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Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management 1e uitgave
Ghalia Boustani
Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management 1e uitgave
Ghalia Boustani
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.
116 pages, 2 Tables, black and white
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 20 augustus 2019 |
ISBN13 | 9781138586963 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 116 |
Afmetingen | 224 × 144 × 8 mm · 280 g |
Taal en grammatica | Engels |
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