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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency 1st ed. 2016 edition
Gordon R. Foxall
Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency 1st ed. 2016 edition
Gordon R. Foxall
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
332 pages, 27 black & white illustrations, biography
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 21 oktober 2016 |
ISBN13 | 9781137501196 |
Uitgevers | Palgrave Macmillan |
Pagina's | 326 |
Afmetingen | 148 × 210 × 24 mm · 535 g |
Taal en grammatica | Engels |
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