Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Boeken - John Wiley & Sons Inc - 9781118893814 - 7 oktober 2014
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

288 pages

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 7 oktober 2014
ISBN13 9781118893814
Uitgevers John Wiley & Sons Inc
Pagina's 288
Afmetingen 157 × 237 × 25 mm   ·   486 g
Taal en grammatica Engels  
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