Vertel uw vrienden over dit artikel:
The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business
Karl Albrecht
The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business
Karl Albrecht
Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s
In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
- Finding the "Invisible Truth" about your customer
- Creating new, long-term rules for the Game
- Winning the hearts, minds, and hands of your people
- Making all systems, policies, and procedures customer-friendly
- Keeping score and leading the way
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 26 mei 1993 |
ISBN13 | 9780887306396 |
Uitgevers | HarperBusiness |
Pagina's | 256 |
Afmetingen | 15 × 135 × 203 mm · 195 g |
Taal en grammatica | Engels |
Alles tonen
Meer door Karl Albrecht
Anderen hebben ook gekocht
Bekijk alles van Karl Albrecht ( bijv. Paperback Book , Hardcover Book en CD )