Vertel uw vrienden over dit artikel:
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Elisabeth Doucett
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Elisabeth Doucett
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.
160 pages, Illustrations
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 30 mei 2008 |
ISBN13 | 9780838909621 |
Uitgevers | American Library Association |
Pagina's | 160 |
Afmetingen | 230 × 155 × 6 mm · 218 g |
Taal en grammatica | Engels |
Alles tonen
Meer door Elisabeth Doucett
Anderen hebben ook gekocht
Bekijk alles van Elisabeth Doucett ( bijv. Paperback Book )