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Cases in Advertising Management 1e uitgave
Larry D Kelley
Cases in Advertising Management 1e uitgave
Larry D Kelley
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
192 pages, cases & exhibits
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 15 april 2009 |
ISBN13 | 9780765622617 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 144 |
Afmetingen | 192 × 231 × 11 mm · 262 g |
Taal en grammatica | Engels |