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Audience Analysis
McQuail, Denis, MA, PhD, DipPSA,
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Audience Analysis
McQuail, Denis, MA, PhD, DipPSA,
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
176 pages, 1, black & white illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 13 augustus 1997 |
| ISBN13 | 9780761910022 |
| Uitgevers | SAGE Publications Inc |
| Pagina's | 176 |
| Afmetingen | 154 × 230 × 12 mm · 304 g |
| Taal en grammatica | Engels |
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